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  • Concept

Lahtorin Dental.

A website concept for a fictional dental clinic: calm treatment pages, every price shown up front, and online booking in three steps.

Type
Dental clinic website · Treatments, prices & online booking
Scope
Brand identity · Website · Booking flow
Clinic
Fictional, created by Zanarix
Screens
Concept · Sample data
Home · Concept screen · Sample data · Fictional clinic

The problem

Patients want two answers: what will it cost, and when can I come?

We set ourselves a brief: a modern dental clinic in a Nordic town. Many clinic websites hide prices behind "ask for a quote", explain treatments in clinical language, and make you phone during office hours to book.

For a nervous patient, every one of those is a reason to put off the visit. For the clinic, it means a phone that rings all day with questions the website could have answered.

The idea and approach

Calm first, then clear, then one tap to book.

Lahtorin is an invented name, inspired by the sound of Finnish words. We built the identity around the calm of a northern shoreline: a soft fjord blue, warm off-white, a single coral accent, and one friendly typeface that stays clear at small sizes.

The website is organised around the patient's questions. Every treatment has a plain-language page with its length and price. The next free times are on the home page, and booking takes three steps: treatment, time, confirm.

Key features

What the concept covers.

Designed as concept screens. Lahtorin Dental has no working demo.

  • Brand identity

    A logo, a calm palette, one typeface and short guidelines for a clinic that wants to feel modern and reassuring.

  • Treatment pages

    One page per treatment in plain words: what happens, how long it takes, what it costs, and what to expect afterwards.

  • Prices up front

    One clear price list, grouped by type of care, with a note that anything extra is agreed before it starts.

  • Online booking

    Three steps on any phone: treatment, time, confirm. The next free times are on the home page, and cancellation rules are clear.

  • Search-friendly structure

    A page per treatment with clear headings and descriptions, so people searching for a specific treatment can find it.

  • Website care

    Monthly care after launch: updates and security fixes, backups, uptime and speed checks, small content changes, and a short report in plain words.

Identity and screens

Reassuring, not clinical.

Lahtorin Dental's identity and concept screens: a fictional clinic, designed by Zanarix.

Lahtorin Dental

Primary logo

Mark on Fjord

Palette

  • Fjord

    #1F4E5A

    Primary, buttons

  • Tide

    #3E7C87

    Links, highlights

  • Mist

    #E6EFEF

    Panels

  • Shell

    #F8F6F2

    Background

  • Coral

    #E07A5F

    Accent, sparingly

  • Ink

    #13232A

    Text

Typography

Aa

Figtree

One friendly typeface for everything: semibold for headings, regular for text. Very clear for prices, times and forms.

Check-up and cleaning · 45 min · €89

Guidelines

  • Prices are always visible: never “ask for a quote” for standard treatments.
  • Fjord for actions, Coral only for small highlights.
  • Calm photography of real rooms and people, never stock smiles.
  • Plain words: “filling”, not “restorative procedure”.
Treatments and prices · Concept screen · Sample data
  • Booking · Choose a treatment · Concept screen · Sample data
  • Booking · Pick a time · Concept screen · Sample data
  • Booking · Confirm · Concept screen · Sample data
Website care report · Concept screen · Sample data

Design highlights

Calm, clear and easy to trust.

  • A palette from the bay

    Fjord blue for actions, soft mist and shell for surfaces, and a single coral accent: calm colours for a place many people find stressful.

  • Numbers you can read

    Prices, times and lengths are set large and aligned, so they can be compared at a glance.

  • Plain language

    "Filling", not "restorative procedure". Every treatment is explained the way a patient would ask about it.

  • Made for phones

    Most people book on a phone, so the booking flow is designed for one hand: large targets, one question per step.

Technology

How we would build it.

For a real clinic, we would build the site like this:

Next.js + TypeScript
Fast, prerendered pages for every treatment.
Content management
Treatments, prices and opening hours editable by the clinic's own staff.
Booking integration
Connected to the clinic's existing appointment system, so times are always live.
SEO foundations
Structured data, clean URLs and a page per treatment.
Website care
Updates and security fixes, daily backups, uptime and speed checks, small content changes, and a monthly report of what was checked and changed.

What it would do for a business

What this approach is designed to do.

Applied to a real clinic, a website like this aims to:

  • Answer the common questions about price and treatments before anyone picks up the phone.
  • Let patients book at any time of day, including evenings and weekends.
  • Make a first visit feel less daunting, with clear prices and plain language.
  • Help people searching for a specific treatment find the clinic's page for it.
  • Keep the site secure and up to date after launch, without the clinic having to think about it.

Intended outcomes, not measured results.

Services involved

Each one links to more of our work in that service.

All concepts, designs and content © Zanarix. All rights reserved.

All brands, products, people and data in Zanarix concepts are fictional. Any resemblance to real companies is coincidental.

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